Task 1: News markets & platforms (U7: P1, P2, M1)

P1 (U7): Explain the media market for different news providers 
P2 (U7): Explain the media platforms used for news distribution
M1 (U7): Compare and contrast the benefits of using different media platforms 

Traditional news:

Sun newspaper:
The sun newspaper was first launched as a broadsheet on the 15th of September 1964. However, on the 17ht of November 1969 Rupert Murdoch news international news bought it. The social class of the Sun demographic is C2DE  who are predominantly middle and lower class. They are aged from 35-65 years old, majority male but do have a broad appeal to both men and women. The sun news paper is traditionally right wing and is conservative supporting. The sun newspaper offers a wide range of different content. The sun talks about news, celebrity gossip, sport, and pop culture and lifestyle. 

LBC radio:
LBC radio was created on 8th of October 1973. The owner and founder of LBC radio is Ashleigh Tabor-King. She serves as a global executive president. However, Global owns a lot of different radio brands such as LBC and Capital and more. The demographic, of LBC radio is 35-65 year olds. The socio-economic group of LBC radio is ABC1 which includes professionals, manages and business owners. Although, LBC radio is inclusive to both genders it has a slightly male audience. The LBC radio includes live debates and call in discussions. They often talk about issues such as politics, social issue and current affairs. 

Channel 4 news:
Channel 4 news was created on the 2nd of November 1982. This was also the same day as Channel 4 began broadcasting in the UK. Channel 4 news is owned by Channel four television corporation. The demographic of Channel 4 news is typically 30+ year olds. However, the shift to more social media platforms meant a lot of under 30's would watch Channel 4 news. Channel 4 has a high proportion of BAME viewer compared to mainstream channels. Channel 4 includes nightly news with in depth investigative reporting. They also talk about political scandals, corporate malpractice and public health. 
Digital news:

Huffington Post:
The Huffington Post is owned by was officially launched on the 9th of May 2005. It was launched by Arianna Huffington, Kenneth Lerer, Jonah Peretti and Andrew Breitbart. The demographic of the Huffington Post is majority male with 66.7% of its audience being male, and 33.3% being female. The social class of the Huffington Post is ABC1, with well educated people as well as professionals being the target audience. The Huffington Post includes a wide range of coverage from UK, US and global news. It also discusses what's going on in the environment, social issues and economic issues.   

Inderpendent:
The Inderpendent was first published on the 7th of October 1986. It was founded by Andreas Whittam-Smith, Stephen Glover and Mattew Symonds. The Independent is now digitally owned and is published by the Independent Digital news and Media LTD. The demographic for the Independent newspaper is split quite evenly female being 51% of their audience, males being 49%. The reader of the Inderpendent are typically 15-44 years old. The social class for the readers of the Inderpendent are ABC1, and high level professionals. The independent's posts include a wide range of news coverage from politics, wold affairs, health, money and science. It also includes sports, lifestyle and culture. 

BBC 4 online:
The BBC 4 channel began broadcasting on the 2nd of March 2002. The BBC 4 is a public- service broadcaster, operated and funded by the TV licence fee. The demographic of BBC 4 online is primarily 55+ years old but more younger people 25+ are now watching the BBC 4. The social class of the BBC 4 online is mostly ABC1, including well-educated and culturally engaged. The is an under representation of lower income, disabled users and minorities. The BBC 4 includes a wide range of content such as documentaries, British culture and global history. It also includes content such as philosophy, ethics, social issues and historical drama. 



P2 (U7): Explain the media platforms used for news distribution

Online:




The news article that I have chosen to talk about is the sale from Rhode to e.l.f cosmetics for 1 billion dollars. One way that this news story is it shown online in an article on the fashion network. This story is being presented as big news for the fashion and beauty industry. This is because they used a big title with words such as 1 billion and change the world for celebrities. The target audience of this news online article would be teenage girls and women from the ages of 16-25. This is because these ages of girls are the majority fan base of Haley Bebier. This target audience as well are fans of makeup and may be customers of Rhode as well as e.l.f. This news stories on the fashion network has little words along with a large image of Haley Bebier. This may be because, the target audience of this news story may not want to read a lot and images may be more entertaining for them. The language in this news article is more informal than formal. This is because the age range of 16-25 years old would not be the target demographic for formal and long paragraphs. This is why the fashion network chose to use informal writing to entice and entertain their target audience. 

Newspaper:













This news article that I have chosen to talk about is the sale from Rhode to e.l.f cosmetics for 1 billion dollars. One way this news story is it is shown on a newspaper on the New York times. This news story is being presented as big and important news in the fashion and the industry. Also, this news story is being presented as important as it is on the front cover of the New York Times which means it is an important article. The target audience for this newspaper would be similar to the one of the online article. However, the age may start older from 20-35 women. This is because it isn't typical that teenagers would buy a physical copy of a newspaper because there are many online options now. In this article there are an even amount of images to words. This is because it is importance to make the article look interesting with images. However, as it is on a physical newspaper on the front cover it is important to still have words and paragraphs on it. The language on this newspaper is more informal than formal. This is because it works with the target audience of 20-35 year old women. As well as this, the topic of the article is not formal or a sensitive one, so the text inside it reflects the article's story. 

Tv:


This news article that I have chosen to talk about is the sale from Rhode to e.l.f cosmetics for 1 billion dollars. One way this news story is shown is on TV at good morning America. This news story is being presented as an important news that is needed to be shared to a wide audience. This is because, it was shown on Good Morning America which is a big tv network and they only talk about relevant and imprint news that their listeners would want to know about. The target audience for this TV news story would be 20-35 year old women. This is because, women of the age of 20-35 may be the main target audience for this news article as well as being the target demographic for the TV show Good Morning America. In this Tv news story there are hardly any words shown, and mostly images of Haley Bieber and her brand. There are also a range of images from e.l.f. The TV show is more informal as they want to entertain the audience and keep them interested and keep watching. 

Social media:
 - screenshot by me accessed 2025
 - screen shot by me accessed 2025

This news article that I have chosen to talk about is the sale from Rhode to e.l.f cosmetics for 1 billion dollars. One way this news story is shown is on social media. This news story is being presented on social media as a big news in the influencers, celebrity and beauty industry. This is because, on many different social media platforms such as Instagram, TikTok, Twitter and Facebook they all are talking about the news story and how interesting and exiting its for the industry. The target audience for the news story on social media would be 15-25 years old girls. This is because the younger age range of girls use social media more, and would be the primary target audience for all the social media posts. They also may be ones posting or reposting about the news article to talk about it, share opinions and create buzz for the news story. On social media there are more images than text. This is because, on social media people don't want to be reading a lot, so more images will be used to keep them entertained and keep watching or looking at the images or videos. The language on the social media posts are all informal, as the people making them know the target audience for the social media posts are all young. It would be interested in informal language, both in text and speech. 




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